Rockstar Built a Real-Life GTA VI Cheetah — and It’s for Sale in London for £1 Million

Somebody can actually buy the GTA VI Cheetah. Rockstar had West Coast Customs build a real, drivable Grotti Cheetah Classic, pink-and-blue Vice City fade, Leonida plates and all, and right now it is sitting on the floor at Selfridges in London with a £1 million price tag on it, about $1.3 million American.

The car is not a shell. It spent the last month doing shoots around Miami, then got flown to London on Sunday for the store’s GTA VI takeover at The Corner Shop on Oxford Street. The display runs November 9 through November 28, and the car is being sold through Selfridges Personal Shopping. Appointment only. There is no checkout button for a million-pound game car.

The real-life GTA VI Grotti Cheetah under the VI sign at Selfridges London

It is one of six GTA VI cars West Coast Customs built for real, next to the Progen Emerus, Invetero Coquette, Albany Buccaneer, Albany Manana and Pegassi Tempesta. Same shop that built the real Bravado Banshee for GTA V back in 2013, so this is kind of their thing now.

The GTA VI Cheetah in the Selfridges window on Oxford Street
Front of the real Grotti Cheetah Classic in Vice City fade paint
Rear of the GTA VI Cheetah with its Leonida VCE CTY plate

The takeover comes with 60-plus products and the game’s Collector’s Box, but the car is the whole show. GTA VI pre-load opens today, and the game itself lands November 19. Ten days out, Rockstar is not just advertising the game. It is selling the car out of it.