Somebody can actually buy the GTA VI Cheetah. Rockstar had West Coast Customs build a real, drivable Grotti Cheetah Classic, pink-and-blue Vice City fade, Leonida plates and all, and right now it is sitting on the floor at Selfridges in London with a £1 million price tag on it, about $1.3 million American.
The car is not a shell. It spent the last month doing shoots around Miami, then got flown to London on Sunday for the store’s GTA VI takeover at The Corner Shop on Oxford Street. The display runs November 9 through November 28, and the car is being sold through Selfridges Personal Shopping. Appointment only. There is no checkout button for a million-pound game car.

It is one of six GTA VI cars West Coast Customs built for real, next to the Progen Emerus, Invetero Coquette, Albany Buccaneer, Albany Manana and Pegassi Tempesta. Same shop that built the real Bravado Banshee for GTA V back in 2013, so this is kind of their thing now.



The takeover comes with 60-plus products and the game’s Collector’s Box, but the car is the whole show. GTA VI pre-load opens today, and the game itself lands November 19. Ten days out, Rockstar is not just advertising the game. It is selling the car out of it.

