The McRib Is Back Tuesday in Select Cities, and Crypto Bros Swear It Moves Bitcoin

It’s official. McDonald’s senior marketing director Guillaume Huin confirmed on X that the McRib returns as early as Tuesday, October 27, in select McDonald’s restaurants across the US.

Select is the key word. This is not a nationwide drop yet: the cities confirmed so far include Los Angeles, Chicago, Miami, Atlanta, Philadelphia and Dallas, and early sightings are already popping up on the McRib Locator in places like San Antonio and Charlotte. If your city is not on the list, the McDonald’s app is where your answer lives.

McDonald's McRib

Then there is the other crowd waiting on this sandwich: crypto traders. The so-called McRib indicator is a running joke with a weirdly good memory. Bitcoin rallied during the McRib’s 2017, 2020 and 2021 returns, and it crossed $100,000 for the first time in December 2024, days into the sandwich’s last comeback. Huin himself acknowledged the theory during the 2025 return. No, a pork sandwich does not move a trillion-dollar asset, and it has shown up before drops too. But right on schedule, the charts and the McRib posts are back on the same timeline.

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